The late-1980s marketing campaign for the Suzuki Sidekick introduced the mini-SUV with the catchy tagline "A jewel on the road, a diamond in the rough," highlighting its 1.6-liter fuel-injected engine, power options.
Campaign Highlights
- The Tagline: "A jewel on the road a diamond in the rough.
- Key Features Pushed: Rugged 4x4 capability, comfortable ride, automatic transmission
- The Vibe: Fun, youthful, and adventurous—even showcasing utility with lighthearted touches like room for pets and catchy, carefree jingles.
This sidekick comes with the oem wheels (black painted) truck was repainted to oem color, automatic transmission, 4wd system works fine. Transmission leaks a little but works fine, engine is ok (does burn a little oil) typical for these types of trucks nowadays. Roof-rack, remote start, snow tires, seats (interior in good condition)
Originally had the truck shipped from Washington to New York (back on May of 2020)